April 12, 2011
Backpacking with a Book

Insanity Steak at Barbecue Boss

Compellingly named menus are effective advertising strategy.  At Barbecue Boss, which has several franchise in Davao, they gave crazy names to their meals. Attracted to the deceptiveness, inventiveness of words, I ordered Insanity Steak. I risk , excitedly, the future of my tongue. It must be ultra-mega hot. It must be swarming with chili flakes. Visually, it was seemingly insane. It was chili-teemed. I tasted nothing at first bite but plain meat with a hint of soy sauce. Thinking my taste bud played a trick on me, I perfectly chewed the second feed. Nothing insane arrived, much to my dismay. […]